This past May was the 10th anniversary of LinkedIn, and while reflecting on my entrepreneurial journey, I realized that no one gets to see the presentation decks for successful companies. This gave me an idea: I could help many more entrepreneurs by making the deck available not just to the[...]
TV remains the dominant place for advertising, as its share of media spend grew to 57.6% in the first half of 2013.
Where the Ads Are TV remains the dominant place for advertising, as its share of media spend grew to 57.6% in the first half of 2013. Download report at Nielsen.
Purchasing Power Friends and Family Influence Buying Decisions Thanks to the ever-growing online marketplace, it’s easy to fill virtual shopping carts with everything from bikes and beds to belts and books. To help inform their purchasing decisions, Americans can tap into the opinions of other people through a variety of[...]
“The Estimated size of the digital universe in 2011 was 1.8 zettabytes. It is predicted that between 2009 and 2020, this will grow 44 fold to 35 zettabytes per year.
1. The Digital Marketing Ecosystem Continues to Undergo a Significant Transformation Multi-decade transition from analog to digital Audience-centric, cross-channel, data-driven, real-time 2. Growth in the Digital Marketing Industry is Being Driven by a Number of Important Trends Mobile, Social, Video, Audience Targeting / RTB, and Data / Analytics are critical[...]
Three Key Technologies for Extracting Real-Time Business Value from the Big Data That Threatens to Overwhelm Traditional Computing Architectures How do organizations know what they know? Do they know all they should about their data, and do they know what to do with it? The answers to those questions are[...]
Many of the top Twitter accounts have fake users. This chart shows the Top 10 Twitter accounts worldwide, based on the number of followers. Justin Bieber currently has more than 37 million followers. Unfortunately, according to Socialbakers, almost 16.7 million of those followers are fake or empty accounts and another[...]
Content sites are frequently the valuable source of purchase intent but not adequately rewarded by the Last Click attribution model they are currently subjected to through affiliate marketing, leading to missed opportunities for both content publishers and advertisers. 55% of the time, when a content site is the first click[...]
The goal of the “Nielsen Twitter TV Ranking” will be to measure the unique audience tweeting about individual programs. Television networks have been tapping Twitter hashtags for a couple of years to drum up more buzz for their programs. But shows with the greatest Twitter activity do not always correlate[...]
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until just recently. In December, Nielsenannounced plans to back a newly launched venture capital fund, Pereg Ventures. The research giant only took[...]
Nielsen (NYSE: NLSN), the television ratings company, is backing a new VC firm, Pereg Ventures, based in New York, that will be looking for early stage advertising and Web-based-marketing technology startups, as well as Israeli entrepreneurs seeking to crack the US market. Pereg said in its press release that it will invest in “market intelligence[...]
Launch Of Pereg Ventures, Marketing Technology VC Firm Investment from Nielsen supports focus on early-stage marketing innovations NEW YORK, Dec. 12, 2012 /PRNewswire/ – Pereg Ventures, an entrepreneur-led venture capital firm, today launched its operations and announced plans to invest in early stage, high-growth, transformational technologies that help companies understand and market to[...]