Onclusive (formerly AirPR) is the leading PR analytics technology solution, providing PR measurement metrics that go beyond traditional and often outdated media monitoring. They built Onclusive Analyst, an innovative platform powered by their advanced proprietary web crawler, that reveals which articles, authors, influencers, and messages drive actual brand engagement. While “Marketing Attribution” is common, Onclusive is uniquely able to show tangible outcomes from specific PR actions, what they coined as “PR Attribution”.
https://onclusive.com