With over 100 prior investments to our names, our management team utilizes three decades’ worth of experience in the investment and startup world. We have long-lasting relationships with key players, strategic marketing leaders, investors, potential partners, and other funds.

“If you want to go fast, go alone. If you want to go far, go together.”  African Proverb


itzhak fisher

Managing Partner

Over the past three decades, Itzhak has been an angel investor in 85 startups worldwide with an impressive IRR. In parallel, he deployed over $3B of investments and built new ventures during his tenure as EVP, M&A and Global BD at Nielsen Holdings. He was Chief Executive Officer at RLS Communications and Chairman and Co-Founder at Buzzmetrics.

ziv ben baruch co founder and chairman

Managing Partner

Ziv has 20 years of experience in leading startups and venture investments. He has experienced the whole startup cycle from start to finish, leading ClearForest’s $40M fundraising and subsequent acquisition by Reuters. He led Spacenet Inc.’s financial turnaround and participated in its parent company’s $70M NASDAQ offering.

Mark Leiter

Venture Partner

Mark is Chairman of Leiter & Company, a consulting and investment firm that improves the performance of B2B corporations. He has served as Chief Strategy Officer of Nielsen, and earlier as a practice leader at Cap Gemini Ernst & Young and McKinsey. He has served in a dozen Board of Director roles. Mark provides counsel to our firm as a venture partner.

Cheryl Chow

Office Manager

Cheryl ensures daily operations run smoothly. She graduated from New York University with a B.A. in Journalism and Politics.

Boaz Morris


Boaz is an analyst in the Tel Aviv office. Prior to joining Pereg in 2018, he worked with multiple Israeli Startups. Originally from the US, Boaz moved to Israel after getting a degree in Economics from Rutgers University, and served in an elite paratrooper unit in the Israeli Defense Forces.

Zacary Sherman, CFA

Senior Associate

Zac is a Senior Associate at Pereg Ventures, helping discover innovative startups and promising entrepreneurs while working closely with the portfolio companies. Prior, he spent 3 years doing hedge fund investment research. Zac graduated from Rutgers University with bachelors degrees in Finance and Economics, and is a CFA charterholder.

Jonathan Seidner

Technical Expert

As the Co-founder and CTO of Crosswise, acquired by Oracle (NYSE:ORCL), Jonathan currently leads Oracle Data Cloud’s R&D center in Israel. His previous roles include leading the development and integration of big data processes in Onavo, Convertro and myThings.