Operative Acquires Ad Tech Company STAQ
Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management.
STAQ Announces Industry’s Most Complete Programmatic Benchmark
STAQ, the platform for publishers, announced the industry’s most complete programmatic benchmark reports. The reports aggregate data from a growing publisher co-op encompassing more than $500 million in annual revenue across 48 sell-side platforms and other demand sources including Google AdX, AppNexus, Amazon, Rubicon and OpenX.
Interview with Andy Ellenthal, Chief Executive Officer at STAQ
“Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms.”
Nexstar and Accuweather Among More than 20 New STAQ Platform Clients
STAQ, the automated reporting and integrations platform as a service for digital media, today announced partnerships with more than twenty new clients. The new client list includes Nexstar, Bustle, Shazam and Accuweather and represents a wide variety of digital media and advertising technology companies.
With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display
Many premium media companies face a monthly scenario that sounds like a dream come true: Their video inventory is completely sold out. But in fact, the sell-out situation leads to a completely new series of delivery issues.
Do Web Publishers Need Their Own Marketing Cloud?
Software firm Staq helps companies like Meredith Corp. and DailyMail.com better manage digital ad revenue sources