Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management.
STAQ, the platform for publishers, announced the industry’s most complete programmatic benchmark reports. The reports aggregate data from a growing publisher co-op encompassing more than $500 million in annual revenue across 48 sell-side platforms and other demand sources including Google AdX, AppNexus, Amazon, Rubicon and OpenX.
“Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms.”
STAQ, the automated reporting and integrations platform as a service for digital media, today announced partnerships with more than twenty new clients. The new client list includes Nexstar, Bustle, Shazam and Accuweather and represents a wide variety of digital media and advertising technology companies.
Many premium media companies face a monthly scenario that sounds like a dream come true: Their video inventory is completely sold out. But in fact, the sell-out situation leads to a completely new series of delivery issues.
Software firm Staq helps companies like Meredith Corp. and DailyMail.com better manage digital ad revenue sources