Operative Acquires Ad Tech Company STAQ
Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management.
STAQ Announces Industry’s Most Complete Programmatic Benchmark
STAQ, the platform for publishers, announced the industry’s most complete programmatic benchmark reports. The reports aggregate data from a growing publisher co-op encompassing more than $500 million in annual revenue across 48 sell-side platforms and other demand sources including Google AdX, AppNexus, Amazon, Rubicon and OpenX.
Interview with Andy Ellenthal, Chief Executive Officer at STAQ
“Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms.”